Laila Tarraf

lailatarraf.com

Before We Began

Laila Tarraf is a senior human resource executive with more than twenty-five years of professional experience. After graduating with her MBA from the Haas School of Business at the University of California at Berkeley, she became one of the founding team members at Walmart.com. She then served as Chief People Officer at Peet’s Coffee and Tea, an iconic Bay Area premium coffee company. Currently, Laila is the Chief People Officer at Allbirds, advises entrepreneurs and investors, and guest lectures at Berkeley Law School.

What’s The Big Idea?

Strong Like Water, a leadership book disguised as a memoir.
On a mission to infuse strength w/ tenderness.

This is a book about healing, about waking up, about learning who you are - who you really, truly are at the core - and reclaiming and embracing all the pieces of yourself you long ago abandoned in the name of survival. For women longing for balance, this is a path to opening our hearts and infusing our leadership and relationships with love, compassion, and authenticity. “Water is fluid, soft, and yielding. But water will wear away rock, which is rigid and cannot yield. As a rule, whatever is fluid, soft, and yielding will overc

The Outcome

Sold 1,00o copies in three days. Giving workshops and being a guest on podcasts. Agents already asking for her next book.

In Her Own Words