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Are You Ready to Write a Book That Makes an Impact?

Give yourself the best chance of landing an agent and a book deal

My 1:1 nonfiction book proposal package will help you clarify your mission, codify your ideas, navigate the publishing landscape, and bring you into your full power as a writer.

Join the growing list of nonfiction writers I have helped: 

 
  • 16 writers signed with top literary agents

  • 14 books sold to Big 5 publishers

  • 5- and 6-figure deals

  • 7 national book awards

  • 28 books published

 
 
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What You’ll Get From the Nonfiction Book Proposal Package

  • An end to the overwhelm of wondering how to write a book

  • Total clarity about what you are writing — and why

  • Confidence in your ability to be an industry thought leader

  • A clear sense of your unique voice

  • An understanding of the book publishing process and your best path through it

  • An expert with 30 years experience in the world of publishing, guiding your every move so that you don’t waste any time

  • A complete, compelling, and polished book proposal that is used to pitch your book to literary agents, who will take it out to publishers to try to land a book deal. A great number of nonfiction books are sold in this way: before you write the book. You then use the document as a roadmap to complete your book under the guidance of your editor.

    A killer book proposal is not just a sketch of a table of contents. We are creating a compelling argument for this book needs to exist, why you are the best person to write the book, and who is going to love it when it is out in the world. We are also developing a competitive title analysis, a robust and specific marketing plan, and two sample chapters — not rough drafts, but finished, polished work that showcases your voice.

 

Why This is the Only Way I Coach

Writing books changes people’s lives.

It’s not just a cool thing to do, not just a feather in your cap.

It’s the gateway to a whole new way of being in the world. It’s the way to raise your voice, claim your authority, and make the kind of impact you may have only dreamed about.

My role is to help you write a killer book proposal, but that is not just about nailing the elements of a good pitch. I help you make the transformation from someone who thinks they may have something to say to someone who is shouting their message from the mountaintop.

It’s a profound shift and there is nothing I love more than shepherding people through the process.

I have found over the years that this kind of transformational shift takes time. I have a precise set of steps we will follow to do the work as effectively and efficiently as possible, but there are no short cuts to moving through the steps.

 

Hear What Some of My Clients Have to Say

 

“Jennie, I've been reflecting all morning on one thing: I couldn't have done this without you. You pushed me (hard) every step of the way, and that's what it took. I will forever be in your debt! I am blown away at how quickly you
can zero in on what's wrong; quickly chart a succinct, doable way
out; and be supportive in the process, so I feel inspired instead of
overwhelmed. I'm humbled, as always.”
— Lisa Cron, author of Wired for Story, Story Genius and the forthcoming Story or Die; became a popular national speaker with a wildly successful coaching business.

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“Thank you for making this dream happen for me. I'm hooked and can't wait to keep writing…and of course I cannot write a book without my coach!” — Audrey Monke, author of Happy Campers, director of Golden Arrow Summer Camp; became an industry thought leader, a sought-after speaker, and a parenting expert. Now working on her next book.

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“Jennie’s honesty and incisive edits have made everything I’ve written better. I do not publish anything without her reading it first. To all writers or aspiring writers, I recommend Jennie.” — Sam Polk, author of For the Love of Money; appeared on national TV talk shows, national radio shows and wrote an article that ran on the cover of The New York Times Sunday Review.

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“OMG! Jennie, I can't believe we did another book. I am so excited, grateful, proud, relieved and other feelings that I have yet to process. Writing this book has massively changed my life. I know that I wouldn't have done it with out you. Thank you isn't enough.” — Tracy Cleantis, author of The Next Happy and An Invitation to Self Care; finalist for the prestigious Books for a Better Life Award (see photo of me and Tracy at the awards ceremony, below), a therapist who is frequently quoted on both TV and in print.

 
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The Outcome of the Nonfiction Book Proposal Package

  • A killer book proposal that reflects your deepest beliefs. Think of this like a business plan for your book. It will serve as a pitch to agents and as a roadmap for you to complete the writing of the book.

  • The proposal will include two polished sample chapters that highlights your expertise, your voice, and your authority.

  • The proposal will include a thorough and specific marketing plan that showcases your understanding of your target reader, the competition, and the marketplace.

  • A pitch list of 30 agents who are looking for what you write.

  • A publishing strategy for bringing your book into the world, including personalized query letters to the agents on your list.

  • I guarantee personalized feedback from at least one agent on your target list. There is no guarantee that an agent who gives you feedback will offer you representation. See FAQs below for more detailed information on what I guarantee and what I don’t.


 

How it Works

You will work for six months building your book proposal with instruction, guidance, and feedback from me at every turn. In the last two months of the program, you will send your finished, polished book proposal to 30 agents hand selected for you, with the guarantee of feedback from at least one of them.

  • I offer step-by-step lessons for each part of the proposal. You can either watch videos or read written text — whichever method words best for you.

  • Plan on spending about 4-6 hours a week building out your book idea, proposal, and sample chapters, and speaking with me on the phone.

  • You will turn in written material to me every other week and receive feedback by Friday. In the beginning, this feedback will be strategic. In the end, it will be detailed line edits that will get your work into pitch perfect shape.

  • We will have 50-minute calls 2x a month to answer all questions, solve all challenges, and make sure the project is on track.

  • You can ask written questions by email. I generally answer the same business day.

  • In the last two months of the program, I will help you navigate pitching and agent interactions


What You Can Expect From Me

I will be invested in your book idea, answering your questions, helping you troubleshoot nagging problems, and guiding you to make wise strategic and editorial choices for your book.

  • I will help you overcome your doubts, and helping you understand the financial and strategic pros and cons of various decisions.

  • You can expect my full attention and the full weight of my 30+ years of experience.

  • You can expect timely replies to your questions and your submitted work.

  • I will give at least 24 hours’ notice if I need to reschedule a call.

  • I will tell the truth. No one has a crystal ball when it comes to publishing, and no one can say whether you will meet your publishing goals or whether your book will find commercial success. I can, however, give my honest opinion about what I think will work, when I think a project is ready to go out into the world, and what strategies I think will be most effective for you to meet your publishing goals.

  • I will help you understand the publishing paths available to you and demystify the process. If for some reason agent pitching for a traditional publishing deal is not right for you, we can discuss other options. If you are interested in a hybrid publisher, I can introduce you to the team at Greenleaf Books with whom I have a working relationship and potentially some other hybrid organizations.

  • My team will put together a customized list of 30 agents hand selected for your project. If I have an agent in my network whom I believe would be a good fit for your book, I will introduce your work to that agent. If I don’t, I will reach out to an agent who would be a good fit. I guarantee feedback from at least one agent on your list. This is absolutely no guarantee that an agent who gives you feedback will offer you representation. Let me repeat this because it’s very important: I guarantee that you will get feedback from an agent but I cannot guarantee you will be offered agent representation or a book deal.

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FAQ


Who is this Program for?

You’re an expert in your field and you are burning to share what you know with the world — to write a book and become a thought leader.

You aren’t looking for a ghostwriter; you are ready to claim your voice, own your authority, and do the hard work to bring a book to life.

You don’t want to waste your time, and you don’t want to write something that falls flat, or fails to make an impact, or — worst of all — embarrasses you.

Please only apply if you are able to invest time, energy, and money. Your success is going to depend on that. I can give you all the information and feedback in the world, but if you aren’t ready to work hard and dig deep, you won’t stand a chance. Plan on spending 4 - 6 hours a week on assignments, including our call times.

If you’re not sure whether or not this program is right for you, fill out the application form and book a 30-minute consultation call. I’ll help you figure it out. I only work writers who I know I can help — and if this isn’t right for you, Author Accelerator has other programs that may well be.


 

Who should NOT apply?

  • Anyone who needs a guarantee that they will get an ROI on their investment. There are no guarantees in publishing. Luck and timing always play a roll.

  • Anyone who wants someone else to do the work for them. This is a coaching package where I teach you how to do the work and support you in the process — but you have to do the work.

  • Anyone who isn’t sure they have the time or energy to expend. This will take time and energy.

  • Anyone who is not ready to be coached; if you already know everything, you don’t need me.

  • Fiction and memoir writers. Please see our coaching programs at Author Accelerator


Total cost: $24,000.

That’s $4,000 a month for 6 months of professional guidance, emotional support, and editorial expertise.

It’s a lot of money, so you need to be sure this is the right program for you, and I need to be sure that I believe I can help you achieve your goals. It is for this reason that I require an application and an interview for anyone interested in the course.

What is the investment?



Because that’s how long it takes to develop a proposal that stands out. We are not just sketching out a table of contents and some book jacket copy. We are creating a compelling argument for why this book needs to exist, why you are the best person to write the book, and who is going to love it when it is out in the world. We are also developing two chapters — not rough drafts, but finished, polished work that showcases your voice. All this deep work takes time.

Note that in the last two months of the program, you will be sending out actual pitches, evaluating agent feedback, and managing the pitch process.

Why is the program six months?


Not about the outcome of the book deal. I cannot guarantee that you will land an agent, get a book deal, or make any money on your book. Luck and timing play too big a role in publishing for me to make that kind of guarantee.

I also cannot offer money back. I tend to deliver so much value to people so quickly in this program that I can’t allow people to drop out. In the first two months, we will do a massive amount of work. It will be truly transformative — taking your idea from vague and fuzzy to WOW. It would be unfair to me and my expertise to let people off the hook at that point.

What I can guarantee is that if you do the required work, you will produce a book proposal you can be very proud to pitch.

Are there any guarantees?


How do I apply?

Email my assistant, Lianne@Jennienash.com, to get an application and set up a time to speak with me. Together we will determine if this is the right program for you. I am not going to let anyone spend this kind of money unless I honestly feel that I can help you .


I am not taking fiction clients at this time. I have a small number of slots available for helping fiction writers, and those slots are full.

What if I am writing fiction?


 

If you are writing a memoir that has a clearly defined audience and a strong topical underpinning, and if you have a well-developed platform, you may be able to sell your book on a proposal and you may be a good candidate for this program. Not all memoir fits this category. We can discuss your project in our call once you send in your application.

What if I am writing memoir?



More Client Testimonials

“For the first time in 14 years I am crystal clear about the direction of my business and where I need to focus. Jennie’s development process brought clarity I’ve never had before.” — CJ McClanahan, Executive Business Coach

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”Thank you thank you thank you! Your help in shepherding this into the world has meant so much to me. “ — Dr. Beth Ricanati, women’s health consultant and author

Beth had so many great things happen to her book. Here are some of the news updates she has sent me along the way — I think it’s so fun to read the progression:

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  • Just “a quick note of thanks. I am filling out reams of questions for She Writes Press, both for their graphics and PR functions among others and the initial book proposal that you helped me with has been the backbone of my responses, making this ordeal a complete non-ordeal!”

  • “Oh my gosh, I had to let you know that I received a starred review from Booklist.”

  • “I have had the privilege of speaking at over 15 events in 5 cities, have been featured on television twice, and done over 10 podcast interviews.”

  • “Braided was named as one of the Forward's best cookbooks of 2018!”

  • “Oh wow, Jennie, I just found out this morning that Braided is a finalist for a 2018 National Jewish Book Award (category: Women's Studies)!! For the book to be in the company of such august authors.... oh, I am overwhelmed.”

  • “I had a great time at the National Jewish Book Awards (David likened them to the Jewish Literary Oscars!) and I came home to learn that Braided was honored again, this time with the Wilbur Award (category: nonfiction book). These awards honor excellence in secular media - print and online journalism, broadcasting, motion pictures, and book publishing - that focus on religious themes and ideas. Oh wow!!”


Praise From Clients Whose Books Are in Development

“YOU DID IT! My book just sold! But it's all thanks to YOU! THANK YOU FOR BEING THE BEST BOOK/PROPOSAL/AUTHOR COACH EVER!!! -- Monica Holloway, New York Times bestselling author

“Thank you for your incredible mind and presence and inspiration….You are amazing. **%$#^%* you are living your golden compass.” — Sunni Brown, bestselling author, mega million view TedTalk giver

“ I CANNOT BELIEVE I have a book deal with Penguin. It's sinking in, but still crazy. I'm so happy….I talked to a friend this morning who said, `Now that your proposal is done, how do you proceed with your book coach?’ And I said, `Well, we're going to finish this book together, and then we're going to be best friends forever.’ ” Kimberly Wolf, startup entrepreneur, school counselor, Dad + Daughter expert

“Wow! I have to tell you that Jennie Nash is a true miracle-worker. I have been toying around with writing a book for years but could never seem to get it off the ground. Sound familiar? Jennie Nash to the rescue! Jennie listens to you and lasers in on what your book is supposed to be. It is almost like she pulls it out of you (because we all know there is a book inside of us) but it can be hard to find the focus and clarity. It is so FREEING to actually see your story and pin it down. I now have a clear path and purpose of how to proceed and actually can't wait to go and tell the WHOLE WIDE WORLD. She is amazing and I feel completely confident in the fact that I can ACTUALLY do this--- write a book. Thank you Jennie for being so AWESOME. You are the best.” – Abby Bliss White, wellness entrepreneur