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Write a Killer Book Proposal

A 6-month masterclass for nonfiction writers serious about landing an agent

8 students max

** Next masterclass starts in January, 2020 **

You’re an expert in your field and you are burning to share what you know with the world — to write a book and become a thought leader.

You aren’t looking for a ghostwriter; you are ready to claim your voice, own your authority, and do the hard work to bring a book to life.

You don’t want to waste your time, and you don’t want to write something that falls flat, or fails to make an impact, or — worst of all — embarrasses you.

That’s where I come in.

I will help you craft a book proposal that has the best possible chance of attracting the attention of an agent or a selective hybrid publisher.


“Jennie, I've been reflecting all morning on one thing: I couldn't have done this without you. You pushed me (hard) every step of the way, and that's what it took. I will forever be in your debt! I am blown away at how quickly you
can zero in on what's wrong; quickly chart a succinct, doable way
out; and be supportive in the process, so I feel inspired instead of
overwhelmed. I'm humbled, as always.”
— Lisa Cron, author of Wired for Story, Story Genius and the forthcoming Story or Die; popular national speaker

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My superpower is helping you envision your book. I see in books.

I will help you determine exactly what you want to say — and what to leave out.

I will guide you towards the best structure to contain your ideas, teach you how to get your thoughts out of your head and onto the page, and lead you through each step necessary to put together a proposal that will knock the socks out of a targeted group of agents.

Is it easy?

No, it is not.

Is it fast?

No again. Excellent work takes time.

Is it guaranteed?

Not even a little bit. Publishing involves luck and timing and there are no guarantees.

But you will produce a proposal for a book that you are proud of, that captures your expertise and wisdom, and has a high chance of selling?


Email my assistant,, to get an application and set up a time to speak with me about this program ➤


”Thank you for making this dream happen for me. I'm hooked and can't wait to keep writing.” — Audrey Monke, director of Golden Arrow Summer Camp, industry thought leader

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How I work with nonfiction proposal writers

You will work for 6 months building your book proposal step-by-step with instruction, guidance, and feedback from me at every turn. At the end of the course, you will send your finished, polished book proposal to 30 agents hand selected for you, with the guarantee of feedback from at least one of them.

  • Instructional videos and step-by-step lessons for each part of the proposal can be watched on your own time.

  • Plan on spending about 4-6 hours a week building out your book idea, proposal, and sample chapters.

  • You will turn in written material to me every other week and receive feedback by Friday. In the beginning, this feedback will be strategic. In the end, it will be detailed line edits that will get your work into pitch perfect shape.

  • We will have 90-minute group calls 2x a month. I will answer all questions and send out a recording for those who can’t make the calls in person.

  • You will have the support and camaraderie of other writers working at the same level you are, but you will not be expected or required to spend time reading their work.

  • You can ask written questions in the group discussion at any time and I will answer by the end of the business day on most days.

  • In the last two months of the masterclass, I will help you navigate pitching and agent interactions

What you can expect from me

I will be invested in your book idea, answering your questions, helping you troubleshoot nagging problems, and guiding you to make wise strategic and editorial choices for your book.

  • I will help you overcome your doubts, and helping you understand the financial and strategic pros and cons of various decisions.

  • You can expect my full attention and the full weight of my 30+ years of experience.

  • You can expect timely replies to your questions and your submitted work.

  • I will give at least 24 hours’ notice if I need to reschedule a call.

  • I will tell the truth. No one has a crystal ball when it comes to publishing, and no one can say whether you will meet your publishing goals or whether your book will find commercial success. I can, however, give my honest opinion about what I think will work, when I think a project is ready to go out into the world, and what strategies I think will be most effective for you to meet your publishing goals.

  • I ask for permission to share your work in my contract because if your book does well (and I expect it to do well) I would like the chance to shout it to the rooftops.

  • I will help you understand the publishing paths available to you and demystify the process.

  • My team will put together a customized list of 30 agents hand selected for your project. If I have an agent in my network whom I believe would be a good fit for your book, I will introduce your work to that agent. If I don’t, I will reach out to an agent who would be a good fit. I guarantee feedback from at least one agent on your list. This is absolutely no guarantee that an agent who gives you feedback will offer you representation. Let me repeat this because it’s very important: I guarantee that you will get feedback from an agent but I cannot guarantee you will be offered agent representation or a book deal.

  • If you are interested in a hybrid publisher, I can introduce you to the team at Greenleaf Books and potentially some other organizations.

My clients write book proposals that get results

  • 16 writers signed with top literary agents

  • 14 books sold to Big 5 publishers — and more in the pipeline.

  • 7 national awards

  • 28 books published — many through top hybrid publishers like SheWrites and SelectBooks, others self-published by writers with a direct sales channel to an existing audience.


“OMG! Jennie, I can't believe we did another book. I am so excited, grateful, proud, relieved and other feelings that I have yet to process. Writing this book has massively changed my life. I know that I wouldn't have done it with out you. Thank you isn't enough.” — Tracy Clentis, author of The Next Happy and An Invitation to Self Care; frequently quoted media thought leader

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Email my assistant,, to get an application and set up a time to speak with me about this program


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 The Outcome of the Masterclass

  • A killer book proposal that reflects your deepest beliefs. This of this like a business plan for your book. It will serve as a pitch to agents or hybrid publishers, and as a roadmap for you to complete the writing of the book.

  • The proposal will include two polished sample chapters that highlights your expertise, your voice, and your authority.

  • The proposal will include a thorough and specific marketing plan that showcases your understanding of your target reader, the competition, and the marketplace.

  • A pitch list of 30 agents who are looking for what you write — or a hybrid publisher recommendation.

  • A publishing strategy for bringing your book into the world, including personalized query letters to the top 5 agents on your list.

  • I guarantee personalized feedback from at least one agent on your target list. There is no guarantee that an agent who gives you feedback will offer you representation.


“Jennie’s honesty and incisive edits have made everything I’ve written better. I do not publish anything without her reading it first. To all writers or aspiring writers, I recommend Jennie.” — Sam Polk, For the Love of Money

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Who should apply?

Please only apply if you are able to invest time, energy and money. Your success if going to depend on that. I can give you all the information and feedback in the world, but if you aren’t ready to work hard and dig deep, you won’t stand a chance.

Plan on spending 4 - 6 hours a week on assignments; and 90 minutes every other week on calls.

If you’re not sure whether or not this program is right for you, fill out the application form and book a 30-minute consultation call. I’ll help you figure it out. I only work writers who I know I can help — and if this isn’t right for you, Author Accelerator has other programs that may well be.


Who should NOT apply?

  • Anyone who needs a guarantee that they will get an ROI on their investment. There are no guarantees in publishing. Luck and timing always pay a roll.

  • Anyone who wants someone else to do the work for them. This is a masterclass where I teach you how to do the work and support you in the process — but you have to do the work.

  • Anyone who isn’t sure they have the time or energy to expend. This will take time and energy.

  • Anyone who is not ready to be coached; if you already know everything, you don’t need me.

  • Fiction and memoir writers. Please see our coaching programs at Author Accelerator

Max 8 writers per class

Total cost: $20,000


Email my assistant,, to get an application and set up a time to speak with me about this program ➤


What Does a Killer Book Proposal Include?

  • Book overview

  • Author bio

  • Audience Analysis

  • Competitive Title Analysis

  • Robust marketing plan

  • Annotated Table of Contents

  • Two Polished Sample Chapters that showcase your expertise and your voice

We will work through the sections in a strategic way to build a killer proposal.

More Client Testimonials

“For the first time in 14 years I am crystal clear about the direction of my business and where I need to focus. Jennie’s development process brought clarity I’ve never had before.” — CJ McClanahan, Executive Business Coach

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”Thank you thank you thank you! Your help in shepherding this into the world has meant so much to me. “ — Dr. Beth Ricanati, women’s health consultant and author

Beth had so many great things happen to her book. Here are some of the news updates she has sent me along the way — I think it’s so fun to read the progression:

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  • Just “a quick note of thanks. I am filling out reams of questions for She Writes Press, both for their graphics and PR functions among others and the initial book proposal that you helped me with has been the backbone of my responses, making this ordeal a complete non-ordeal!”

  • “Oh my gosh, I had to let you know that I received a starred review from Booklist.”

  • have had the privilege of speaking at over 15 events in 5 cities, have been featured on television twice, and done over 10 podcast interviews.”

  • “Braided was named as one of the Forward's best cookbooks of 2018!”

  • “Oh wow, Jennie, I just found out this morning that Braided is a finalist for a 2018 National Jewish Book Award (category: Women's Studies)!! For the book to be in the company of such august authors.... oh, I am overwhelmed.”

  • “I had a great time at the National Jewish Book Awards (David likened them to the Jewish Literary Oscars!) and I came home to learn that Braided was honored again, this time with the Wilbur Award (category: nonfiction book). These awards honor excellence in secular media - print and online journalism, broadcasting, motion pictures, and book publishing - that focus on religious themes and ideas. Oh wow!!”

Praise From Clients Whose Books Are Not Yet Published

“YOU DID IT! My book just sold! But it's all thanks to YOU! THANK YOU FOR BEING THE BEST BOOK/PROPOSAL/AUTHOR COACH EVER!!! -- Monica Holloway, New York Times bestselling author

“Thank you for your incredible mind and presence and inspiration….You are amazing. **%$#^%* you are living your golden compass.” — Sunni Brown, bestselling author, mega million view TedTalk giver

“ I CANNOT BELIEVE I have a book deal with Penguin. It's sinking in, but still crazy. I'm so happy….I talked to a friend this morning who said, `Now that your proposal is done, how do you proceed with yur book coach?’ And I said, `Well, we're going to finish this book together, and then we're going to be best friends forever.’ ” Kimberly Wolf, startup entrepreneur, school counselor, Dad + Daughter expert

“Wow! I have to tell you that Jennie Nash is a true miracle-worker. I have been toying around with writing a book for years but could never seem to get it off the ground. Sound familiar? Jennie Nash to the rescue! Jennie listens to you and lasers in on what your book is supposed to be. It is almost like she pulls it out of you (because we all know there is a book inside of us) but it can be hard to find the focus and clarity. It is so FREEING to actually see your story and pin it down. I now have a clear path and purpose of how to proceed and actually can't wait to go and tell the WHOLE WIDE WORLD. She is amazing and I feel completely confident in the fact that I can ACTUALLY do this--- write a book. Thank you Jennie for being so AWESOME. You are the best.” – Abby Bliss White, wellness entrepreneur