To celebrate the publication of Dan Blank’s book, Be the Gateway, Dan and I set out to answer your five most burning questions about marketing and writing. Thanks to everyone who replied! I’m going to frame up the questions here, and today at 9 am PST, we’re going to answer them live. Sign up for the event even if you can’t be on the webinar; we’ll send out a recording you can watch when you have a chance.
At the end of today’s webinar, we’re also going to give you a specific, actionable “Gateway Lesson” to do related to these questions. Then, NEXT Friday, March 17th at 10:30 PST, we’re going to come back together again live to talk about what you learned. It’s a chance for 1:1 feedback from two experts! To get the most out of the process, grab a copy of Dan’s Be the Gateway.
Okay, so here were the top 5 questions you guys sent in:
1.) What exactly do I DO on social media and how do I know if it’s worth it?
This was the question the vast majority of people tagged as their top priority – which I totally get. Social media seems so hard to figure out. It moves fast and is sprawling and overwhelming. It feels like so much of what goes on has nothing to do with books. It's cats and babies and angry reactions to news. What’s a writer to DO and how DO you know if it’s worth it? Dan will answer this one first.
This is the topic we are going to use for the Gateway Lesson next week. You can download the lesson HERE.
2.) How do I know which social media platform to focus on?
The second most popular question is related to the first. The answer to this question is rooted in one of Dan’s fundamental Be the Gateway lessons: KNOW YOUR AUDIENCE. And he means REALLY know them. We will talk about how to do that.
3.) What are the key elements I need for a website and do I need one now?
The third most popular question gets at some fundamental myths about reader engagement, including the belief that there is a right way to do this, that it has to be done online and that it has to be done right now. Dan will explain what reader engagement is REALLY about (hint: BE THE GATEWAY!) and how it can happen in a variety of ways, at a variety of times during the creative process. He will help us reframe this question completely – which will help not only with the website but with everything else related to getting your book into the hands of readers.
4.) How can I connect with people who already have big followings?
Dan had a powerful philosophy about paying attention – really paying attention – and being generous. You may think, What on earth do you have to offer someone with a big following? The answer is that you have more than you might imagine. Listen to his stories and get ready to get inspired!
5.) How should I think about marketing when I’m still in the middle of my book?
Writers are forever asking this question because writing is hard in the midst of a busy life. It’s very easy to think, “I’ll work on marketing later.” This is one of the reasons I LOVE Dan’s book for writers, because Be the Gateway makes it super clear that writing and connecting with an audience (aka marketing, building a platform, etc.) are just two sides of the same coin. They are not different things. They are the same thing. To conclude our webinar today, Dan and I will talk about why that is – and what it means for your writing and your outreach